Ecosystem
Growth Flow Map™
Make it yours

See your own growth ecosystem

Plug in your funnel numbers and the map, leakage and priorities recompute live for your SaaS.

Talk to a strategist
Sample dataThese are illustrative benchmark numbers, not your business. or run the diagnostic to see your real ecosystem.

Executive scorecard

Growth Score
vs benchmark
85
/ 100
Sample
Illustrative benchmark scenario
Revenue Leakage
annual
$190.5M
Sample
Sample figure — not your business
Strongest Area
Sales
26% conversion · L3
Ecosystem Health
Overall stability index
85%
Balanced energy & recovery
Layers
Demand
Distribution
Lead Gen
Nurture
Sales
Activation
Retention
Expansion
Weakest Area
Lead Gen
16% leakage · L3
Biggest Revenue Lever
SEO / AEO
Top priority · Medium difficulty · 90d to impact
projected
+$136.1M

Revenue leakage and priorities

Leakage by Layer
Where revenue silently disappears
Demand
$170.6M
Distribution
$5.9M
Lead Gen
$7.7M
Nurture
$1.1M
Sales
$755K
Activation
$2.2M
Retention
$1.7M
Expansion
$471K
Top Priorities
If you only do 3 things
1
Improve SEO / AEO
Topical authority · Medium · 90d
+$136.1M
2
Improve Organic Social
Founder-led media · Medium · 60d
+$34.6M
3
Improve Landing Pages
Message-market fit · Low · 30d
+$3.6M

Interactive growth flow map

Growth Flow Map
Pick a SaaS type · click a node to focus its connections · toggle stages on/off
SaaS type
14 / 23 stages active
DemandDistributionLead GenNurtureSalesActivationRetentionExpansionSEO / AEO15% leakL3Paid Acquisition0% leakL1+Organic Social15% leakL3Partnerships0% leakL1+Newsletter15% leakL3Community0% leakL1Landing Pages15% leakL3Lead Magnets0% leakL1+Free Trial / Freemium17% leakL3Email Nurture15% leakL3Webinars / Events0% leakL1+Demo0% leakL1+PQL15% leakL3Proposal / Negotiation0% leakL1+Onboarding15% leakL3CS Kickoff0% leakL1+Engagement15% leakL3Support / Success0% leakL1Upsell / Cross-sell0% leakL1+Seat Expansion15% leakL3Referrals15% leakL3Reviews0% leakL1Case Studies0% leakL1+
Healthy At risk BottleneckDashed border = stage off · ✓ dot toggles a stage

Scenario simulator and advisor

Scenario Simulator
Drag to model lift
demand
SEO / AEO
29.8%
benchmark: 35%
demand
Organic Social
17.0%
benchmark: 20%
leadgen
Landing Pages
3.4%
benchmark: 4%
Projected annual leakage$190.5M
Growth Advisor
Observations from your diagnostic
  • Lead Gen is your biggest drag — 16% of expected flow is lost.
  • Sales is your strongest layer — double down before fixing weaker areas.
  • Highest-ROI move: improve seo / aeo — projected +$136.1M in 90d.
  • PLG routes most demand through Free Trial — Time-to-Aha dictates everything downstream.
  • Activate the advocacy loop: referrals, reviews and case studies recompound every dollar acquired.

Maturity assessment and action plan

Maturity Assessment
5-level operating model per layer
Demand
Optimized
→ next: Predictable
Distribution
Optimized
→ next: Predictable
Lead Gen
Optimized
→ next: Predictable
Nurture
Optimized
→ next: Predictable
Sales
Optimized
→ next: Predictable
Activation
Optimized
→ next: Predictable
Retention
Optimized
→ next: Predictable
Expansion
Optimized
→ next: Predictable
Action Plan
Score 85/100
30 days
  • Improve Landing Pages
    +$3.6M · Low
60 days
  • Improve Organic Social
    +$34.6M · Medium
90 days
  • Improve SEO / AEO
    +$136.1M · Medium